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Zoodel Academy

FOR IRANIAN SMEs and EXPORTERs

The following topics will be discussed:

1. International Trade Finance

The first significant global activity by a domestic firm is the importing and exporting of goods and services. International trade financing shares a number of common characteristics with the traditional value chain activities conducted by all firms.

In this section you will learn about:

  • How international trade alters both the supply chain and general value chain of the domestic firm, thereby beginning the globalization process in the trade phase.
  • The key elements export transaction in business.
  • The key documents in export combine to both finance the transaction and to manage its risks.
  • The documentation sequence for a typical international trade transaction.
  • The various stages and their costs impact the ability of an exporter to enter a foreign market and potentially compete in both credit terms and pricing.
  • Protection against risk of non-completion and foreign exchange risk in an environment of official as well as market-driven exchange rates.
  • The traditional as well as various other trade financing alternatives while understanding the impact of the SWIFT network and its related standards.

2. International Logistics

When shipping a product overseas, the exporter must be aware of packing, labeling, documentation and insurance requirements. Most exporters rely on an international freight forwarder to perform these services because of the multitude of considerations involved in physically exporting goods.

In this section you will learn about:

  • Product packaging
  • Shipping documents
  • Shipping insurance terms
  • Shipping inspection terms
  • Customs' clearance procedures
  • Carrier/cost information, rates, capacities and contract commitments
  • Movement schedules and shipment details
  • Shipment related data, including costs, appointments and in-transit status checking

3. Licenses and Regulations

In Iran, all exports require a License before a firm can ship a product. Some foreign countries have standards that firms should be aware of. Moreover, there are some countries that have restrictions, trade barriers or local market protective measures and thus cannot be exported to. Exporters need to familiarize themselves with the licenses, standards, and legal considerations that may apply to their product(s).

In this section you will learn about:

  • Export administration regulations
  • International Chamber of Commerce's (ICC) rules on documentary credits, the Uniform Customs and Practice for Documentary Credits (UCP 600)
  • Approaches to solve international documentation and discrepancy issues
  • Export opportunities in specific markets

4. International Trade Data and Analysis

Selection of Trade Data sources which can help firms to identify the best countries to target their exporting efforts is very important. Companies can gauge the size of the market for their product as well as develop a pricing strategy to become more competitive and successful in closing advantageous business deals.

In this section you will learn about:

  • Sources of risk information
  • Foreign buyer and payment risk assessment
  • Process of evaluating the business or transaction viability
  • Common payment terms and instruments
  • Costing considerations
  • Costing and trade terms (Incoterms)

5. International and Local Trade Problems

Firms engaging in international trade face various business risks in addition to those present in the domestic market. It is more difficult to know about the customer in another country and this can create an increased risk of default owing to the insolvency of the customer or dissatisfaction with the goods supplied.

Problems with international trade may arise from government regulations in areas such as product standards or health and safety, and the possibility of political intervention in the form of freezing of funds or seizure of property.

In this section you will learn about:

  • Current trade disputes
  • Import duties or quotas on imports
  • Tariff barriers imposed to protect certain domestic industries
  • Countervailing tariffs imposed on some goods
  • Licensing regulations that may make it difficult for a company to expand its trade in a foreign country

6. International Sales and Marketing

To be successful in international trade, especially in export, it is necessary that the business partners develop a robust level of mutual trust.

Therefore an important step should be setting up of a respectful image and brand recognition of the exporting firm.

In this section you will learn about:

  • Develop brand names
  • Generate leads
  • Use International e-commerce
    • Tehran
    • Isfahan
    • Mashhad
    • Kerman
    • Yazd
    • Shiraz
    • Tabriz
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